Spam on the Internet just doesn’t make sense. When it’s so easy for a person to move from one web
site to another; one company to another, why would you want to run them off as fast as they land on
your site? A much more logical approach is to build your web site with the intent of drawing, and
keeping, the user on your site. That means providing useful information in a user-friendly format.
If visitors come to your site and see that you’ve tricked them to get them on your site, they’re going
to be annoyed. They’ll click right back off your page, and they’re more likely to remember your web
site negatively. If you’re trying to build a business, showing your potential customers your dark side
isn’t the way to do it.
Another reason for avoiding SEO spam is that it can give you a black eye professionally. Again, SEO
spam can temporarily get your site listed well in search results, but just as site visitors will see what
you’ve done, so will your competition. And they’ll be secure in the knowledge that your rise to the
top will be short-lived. Then your site will be delisted from the search results, and your competitors
will be back in the positions from which you bumped them. What’s the point? The only company
that suffers is your own.
So if you’ve considered SEO spam techniques, maybe you should think again. If you’ve talked to
SEO consultants who tell you SEO spam techniques are okay, or that you won’t get caught because
search engines don’t pay attention to this or that detail, ignore them. SEO spam can be costly both
in terms of the money that you lose implementing SEO only to be delisted from the search results,
and also in terms of the sales and loyalty that you’ll lose from your customers.
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