Bait and switch does have one downfall. Most search engine crawlers revisit a site several times a
month. And when the crawler revisits a bait-and-switch site, it will see that the content of the site
has changed, and will adjust search rankings accordingly. In other words, the person who set up
the bait and switch put a lot of time into a temporary optimization solution.
It makes much more sense to do your optimization the right way the first time out. Then, when
the crawler comes back through looking at your site, it sees a consistent picture of the site, and the
ranking of the site will remain consistent.

 

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