If you plan to use hidden or tiny text on your page to draw search engine rankings, you should
probably change your plans. The practice of using hidden and tiny text was used a lot in the past.
It’s accomplished by including keyword-rich text that is the same color as the background of your
site. This text can’t be seen by the visitors that come to your site, but it can be read by search engine
crawlers.
The problem with using this technique is that search engines have caught on, so they are looking
for this trick and if they find it, you’ll be penalized or possibly even delisted. The offense is further
compounded if you happen to use keyword stuffing in addition to hiding your text within your web
site. Keyword stuffing is using a nonsensical stream of keywords, or using keywords out of place
on your site. When you combine this method with hiding your text, it’s just a matter of time before
search engines refuse to include your site in their search rankings.
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