Doorway pages usually use some form of redirection so that when visitors click through the link in
the search engine results and land on the page, they are immediately taken to another page. This is
either accomplished with a fast Meta refresh, JavaScript, or server side redirection. The Meta refresh is
a technique that is used less often now than in the past, because many search engines penalize web
sites that use such tactics.
In place of the Meta refresh, some web sites have found clever ways to trick visitors into clicking a
link that leads them forward to the web site they’re being drawn to. There are also some web sites
that have designed content-rich doorways, which are doorway pages that have some element of content
included as well as a basic navigational structure that’s consistent with the rest of the web site.
These pages, like other doorway pages, are still designed to draw high quantities of visitors.
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