The loyalty factor is what content is all about. It’s easy on the Internet for users
to click to a site only to find it’s not what they’re looking for and then to click
away. But if you can target your site properly and serve up the right content,
you can create a site that draws users back time and again. And that’s when
content becomes king.
When content contributes dramatically to your customer loyalty, it’s like
royalty — to be respected, babied, and even accorded some awe. Because if
your content is terrible, there will be no return traffic on your site. Period.
You might still succeed with so-so content, but it won’t be at all easy. You
need and want the best.
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