Content and SEO

Content is king!” You’ve heard that phrase so many times that it probably
just rolls off your mind. It shouldn’t, though, because content really
is one of the most important aspects of your web site, both from the
design and SEO aspects.
Studies show that the number-one reason people visit a web site is in search
of information. Even the buying process isn’t often accomplished in one visit.
Instead, it sometimes takes visitors four or five visits to decide to make a
purchase on your site. But it’s your content that brings them back to your
site those four or five times until they make the purchasing decision.

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How Does Web-Site Content Affect SEO?

The catch with web-site content is that is must be fresh and original to be most effective. If it’s not, the
content can do more harm than good. As you’ve already seen, content is the one element that can keep
customers coming back to your site time and again. When customers return often, your site ranking
improves, because the traffic registers the site with search crawlers as a valid and in-demand site.
When your content stinks, though, your site is headed in the opposite direction. If you have content
on your site that’s not professional, the search engine crawler will register this, and your ranking may
drop lower and lower and you could possibly be delisted altogether.
How do you know if your content stinks or not? It’s mostly a game of finding the right combination
of content types and consistent updates. But before you can even get to determining the right type of
content, you need to create a content strategy.

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