When you’re formatting the text on your web site, how do you format the bold and italic words? Do
you use the bold and italics tags? If you do, you should consider using CSS
formatting as discussed earlier. When you format a word with
and understand why the word is bold. A search engine crawler, and a screen reader, cannot. All the
crawler or screen reader sees is the
A much better use of your HTML is to use the strong and emphasis
tags. The tag translates into bold formatting and the
into italics formatting. And the difference is that when a search engine crawler or screen
reader encounters these tags, it knows to pay attention to the word or words that are included
in the container.
Those words within the container will also be given more weight. So, if you simply boldface or
italicize your keywords, they will look just like any other words on the page when the crawler or
screen reader comes through. But using the and
tells those bots to notice that the following words have importance and are more than simply
additional words in the text of a page.
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