Tagging Your Web Site for SEO

There’s also another aspect to tagging your web site, and that’s using the right
strategies to ensure the tags are as effective as possible. For example, some
HTML tags are strictly for formatting (like the tag), but formatting a
word with doesn’t tell the search engine that the word is important.
Using a more appropriate HTML tag (like ) works much better.
These are all elements of site tagging that you should know. And if you haven’t
taken steps to ensure that your site is tagged properly, do it now. Search engine
crawlers don’t read web sites or web pages. They read the text on those pages,
and HTML is a form of text. With the right HTML tags, you can tell a search
engine far more about your site than the content alone will tell it.

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