Tagging Your Web Site for SEO

You may remember that back in Chapters 3 and 6 we covered some of
the HTML tags most commonly used in SEO. These included title tags,
heading tags, body tags, meta tags, and the alt tag. No web site should
be without those tags in the HTML that makes up the site. However, those
tags aren’t the only ones that you should know.
In addition, there are several others you might find useful. In fact, a basic
understanding of HTML is nearly essential for achieving the best SEO possible
for your web site. Sure, you can build a web site using some kind of web
design software like Microsoft FrontPage or Adobe Dreamweaver. However,
those programs won’t necessarily ensure that all the essential HTML tags are
included in your site. It’s far better if you know enough HTML to understand
where your HTML tags go, and how to put them there without trashing the
design of the site.

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What’s So Important About Site Tagging?

You must be thinking that for site tagging to be addressed in this book three times it must be very
important to SEO. And you would be correct. Even beyond the keywords and the PPC campaigns,
site tagging is one of the most effective ways to ensure that your web site shows up on search engine
results pages.
The HTML tags that you include on your web site tell search engine crawlers much more about
your site than your content alone will tell them. Don’t misunderstand. Content is an essential element
for web-site design. But it’s a more customer-facing portion of the design, whereas HTML is a
crawler-facing portion. And before customers will see your content, crawlers must see your HTML.
So when you ask the question, “What’s so important about site tagging?” there’s only one possible
answer: Everything. Your SEO ranking will depend in large part on the tagging that controls your
page behind the scenes. Customers never see it, but without it, they never see you.

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