One thing to keep in mind as you’re considering social-media optimization is that it’s not as simple
as throwing a few crumbs at a social network and waiting for people to come along and share those
crumbs with their friends. They won’t.
If you approach social media in that manner, you’ll end up wasting your time, and then when you
do get smart, the people who populate the social networking communities you tried it on won’t
be as easy to win over to your side. People don’t forget when a faker tries to jump in their midst
for purely marketing purposes. It’s the fastest way to send you right to the bottom of the socialmedia
pond.
Social-media optimization is first about joining communities and creating relationships. And it’s
only by going through the process of becoming part of the community that your brand will begin
to be recognized by other community members. And that’s when your efforts will begin to pay off.
When you’re optimizing for social media, you won’t be focused on adding keywords to your content
or tweaking your meta tags. Instead, you’ll be focused on providing something that the members
of your chosen social network need. It may be an article, it may be tagging news stories that
are especially relevant to your industry, it may even be adding your expertise to a forum related
to your expertise. However you participate in the community, participating will be your best optimization
tool.
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