The other benefit of social-media optimization is that it’s really a viral marketing strategy. Nearly
everyone is familiar with a virus. It’s that nasty little bug that multiplies exponentially and makes
you believe death would be an improvement. Viral marketing is neat, not nasty, but it works in a
somewhat similar way.
When you can tap viral marketing for your online presence, word of your brand spreads like a
virus — it moves faster and faster as the buzz increases, and there doesn’t seem to be any way to
stop it. And that’s good. If your marketing message has become viral, you can expect to see some
serious growth in the number of visitors to your site and by extension to the number of goal conversions
that you see.
Viral marketing is a good thing. And when you’ve optimized your social-media participating, you
can almost guarantee that your marketing will soon have that viral quality that you’re looking for.
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