The phenomenon part of the social network is how quickly people have
adopted it. And using the connections made available by social networking,
the category of social media has grown nearly as quickly.
Social media are contents generated by social networking. The publishing
mode for social media is many-to-many publishing. What this means is that
a group of people publish a work or works that are distributed to another
group, or several groups, of people.
Literally defined, social media are the technologies and practices that people
use to share content, opinions, insights, experiences, perspectives, and multimedia.
These technologies and practices can be translated into all different
kinds of social networking.
The concept of Web 2.0 is that the next generation of web-based services will be structured differently
than those in the past. It’s not about new technologies, really. Instead, Web 2.0 is about the
way that people will interact with the Web.
In the past, it was pretty straightforward. You went to a web site, saw what there was to see, and
then if you liked it you talked to your friends or sent them an e-mail that included a link. Web 2.0 is
about streamlining that process and taking advantage of the connections that the Internet enables.
Specifically, Web 2.0 is about using the Web as an application. This means that many social-media
sites are considered Web 2.0 sites, but not all Web 2.0 sites are social networks.
Now, when you find something you like online, sure, you can send your friends an e-mail — or you
can distribute it using one of the social-networking services. This allows you to stay connected with
your friends, streamlines the connection to those friends, adds new friends to the network, and makes
it possible for you to receive items of interest from them as well.
In short, social networking and social media are all about one thing: communicating with your
friends about common interests. People want to classify the Web. These technologies allow them
to do just that rather than depending on someone else’s classification who doesn’t see the world
the way they do.
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