So whether you use paid or free directory listings shouldn’t depend on cost alone. What matters
when you’re selecting a directory in which to list your site is how relevant the directory is to your
site. After relevance, the next consideration is the quality of the sites that are listed in the directory.
If a directory you’ve selected is full of outdated sites, spam sites, or mis-categorized sites, it’s probably
not the best choice of places to list your web site.
One more element to consider when choosing directories is the audience that’s most likely to use
the directory. The company should be able to provide a typical audience profile for you if you can’t
tell by looking at the types of sites listed in the directory. Going back to a principle you’ve heard
often in this book, your site should be created with the user in mind. The same is true for listing
your site. It will do you absolutely no good to list your site in a directory of law-based web sites if
your site is about home and family topics and products. Audience first. After that, everything will
fall into place.
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