Links can also be important when your site is being reviewed for inclusion in a directory, so be sure
you keep your links updated. Broken links can be detrimental to your site, and links that lead to
unrelated pages won’t reflect well either.
Other elements of your listing that editors evaluate for include:
Appropriate categorization
Accurate titles and descriptions
Title and descriptions relevant to the subject of the web site
Domain names that match site titles
Secure ordering capabilities on e-commerce sites
Contact information that’s easily accessible
Links to privacy policies, return policies, and product or service guarantees
Working and appropriate links to other sites and resources
Images that display properly in the most common browser formats
JavaScript that’s free of errors
In addition to these requirements, most directories have a long list of criteria that are reviewed before
a site is actually added to the directory. That’s why it can sometimes take weeks or months for your
site to be listed. Depending on the volume of submissions to the directory, it can be a slow process for
editors to review each web site.
When you’re ready to submit your web site to a directory, take the time to read completely the directions
provided by the directory. If you don’t follow these directions closely, it’s far more likely that
your site will be rejected from the listings. One other submission guideline to remember is to submit
only your site’s main page. Because directories include sites that have been reviewed, they usually list
the whole site as a single entity, rather than listing each page separately, as search engines do.
One of the most well-known directories on the Internet is the Open Directory Project (ODP) that’s
managed by dmoz.org. This general directory is edited by a team of volunteers, and it’s representative
of the various types of directories that are available for you to list your site with. So although
there might be some slight differences, the directions for listing your site with ODP are very similar
to those you would find when listing with other directories.
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