You can use more than one search strategy to optimize
your site for search engines. You’ve seen how keywords
and PPC programs work, but there are many other ways
to get your site in front of potential site visitors and customers.
Part III explains the different types of search strategies you should
be considering as you’re developing the SEO for your site. In addition
to search engines, there are indexes and directories to keep in
mind. You can also use pay-for-inclusion services, which are different
than the PPC services that you’ve already explored.
You should understand robots, spiders, and crawlers in order
to target these different types of search strategies. And of course,
you don’t want to harm your rankings, so there’s also a chapter
about SEO spam in this section. And finally, we’ve added information
about “social-media” and automated optimization.
All of these elements come together to make your SEO strategies
a richer, more effective method of drawing site visitors, and converting
those visitors to paying customers.
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