Maintaining SEO

One of the grievous mistakes that many web designers
(or whoever is in charge of SEO) make is to assume
that SEO is a one-time activity. In point of fact, it is an
ongoing process that must be monitored and maintained to be
the most effective.
In the first of two chapters in Part IV, Chapter 20 explains some
of the most important elements of monitoring and maintaining
your SEO efforts. In addition, Chapter 21 helps you understand

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SEO Beyond the Launch

It’s done. You’ve spent weeks or months optimizing your web site, integrating
yourself into social networks as an expert, testing the right keywords,
and digging for all the right links. Now you’re number one for your keywords
and the traffic that comes to your site surpasses anything that you’ve
had in the past. It’s time to sit back and put your feet up on the desk. A nice
nap, a long lunch. Now that you’re not working on SEO all the time, you’re
free to do some of the more interesting things that are allowed (or not) during
working hours.

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