• Frequency: The frequency with which the search term appears on the page may also affect
how a page is ranked in search results. So, for example, on a page about SEO strategies, one that
uses the word five times might be ranked higher than one that uses the word only two or
three times. When word frequency became a factor, some web site designers began using
hidden words hundreds of times on pages, trying to artificially boost their page rankings.
Most search engines now recognize this as keyword spamming and ignore or even refuse to
list pages that use this technique.
  • Links: One of the more recent ranking factors is the type and number of links on a web

page. Links that come into the site, links that lead out of the site, and links within the site
are all taken into consideration. It would follow, then, that the more links you have on your
page or leading to your page the higher your rank would be, right? Again, it doesn’t necessarily
work that way. More accurately, the number of relevant links coming into your page,
versus the number of relevant links within the page, versus the number of relevant links
leading off the page will have a bearing on the rank that your page gets in the search results. 

One example of this would be SEO directory

  • Click-throughs: One last element that might determine how your site ranks against others
in a search is the number of click-throughs your site has versus click-throughs for other
pages that are shown in page rankings. Because the search engine cannot monitor site
traffic for every site on the Web, some monitor the number of clicks each search result
receives. The rankings may then be repositioned in a future search, based on this interaction with the users.

 

Page ranking is a very precise science. And it differs from search engine to search engine. To create
the best possible SEO for your site, it’s necessary to understand how these page rankings are made
for the search engines you plan to target. Those factors can then be taken into consideration and used
to your advantage when it’s time to create, change, or update the web site that you want to optimize.
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