That’s why it’s vitally important to target the most critical keywords in the title tag. You may use
20 keywords on your web page, but two or three of those keywords (or even just a single phase)
are the most important keywords you’ve selected. These are the keywords that should be used in
your title tag.
Another important factor to remember when using title tags in your web-site design is to create a
unique title for every page in the site. Make the title as descriptive as possible, and again, use the
most important or effective keywords you’ve selected for the page, because the words you use in
your title tag will appear in the reverse title bar, or the tab title, of your web browser, as shown in
Figure 6-1.
Now that you know why you should use a title tag, the question becomes what exactly does a title
tag look like, and where do you use it?
Home
books, technology, cybersecurity, spam, phishing, pharming, trojans,
computer virus, malware, cyberstalking, cyberharrassment, security”>
If you take this code apart line by line, here’s what you have:
: This is the opening head tag.
Home : This is the title tag, including both the opening and the closing code.
: This is the meta
description tag, where you place a brief description of your site, keywords included.
technology, cybersecurity, spam, phishing, pharming, trojans, computer
virus, malware, cyberstalking, cyberharrassment, security”>: This tag is where
you’ll list the keywords that you’re using to describe your site. These could be either organic or
purchased keywords.
: This is the closing head tag. It indicates that the information in the header of the page
has ended.
It’s important that the title tag appear somewhere within the opening and closing head tags. If the
title tag is located in other places in your web-site encoding, it won’t render properly, and you’ll be
left with a web site that doesn’t behave the way that you expect it to.
When creating your title tags, remember that the best title tags are those that contain targeted keywords,
help develop the brand for the site, and are both concise and attention-grabbing. Usually,
the text included between the opening and closing title tags also translates into the linked text that
is displayed in search engine rankings. In other words, the title tag provides the first (and sometimes
only) impression of your web page. It can either draw in visitors or cause searchers to choose
a different search result altogether.
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