Keyword research is the core of any SEO campaign and it is vitally important when developing
PPC programs. You should choose carefully the keywords that are most effective, because the keywords
selected during the research phase will be included in your web-site copy, as well as your
PPC programs, and many other types of campaigns.
To begin with, you should select valid keywords from a variety of sources, which include:

• Your own knowledge of the product or service that you’re marketing. From your own

knowledge you should be able choose at least one word that characterizes that product or
service. If you’re unable to select that word, spend some time getting to know your products
and services better.

• Your customers. Your customers will be able to tell you what keywords they think of or

use when searching for your product or service. Customers can be your best source for

• Competitors’ web sites. Check your competitors’ web sites for additional keywords that

you may not have considered during your initial brainstorming session. Obviously, if your
competitors are using these keywords, there will be some competition for them, but better
to have the competition than to be left outside the arena while the games are taking place.

If you liked this article don't forget to subscribe and submit your website to our General Directory.

< Prev		Next >