Let’s say that right now each visit to your site is worth $.50, using our simplified example, and your
average monthly profit is $5,000. That means that your site receives 10,000 visits per month. Now
you need to decide how much you’d like to increase your profit. For this example, let’s say that you
want to increase it to $7,500. To do that, if each visitor is worth $.50, you would need to increase
the number of visits to your site to 15,000 per month. So, the goal for your PPC program should be
“To increase profit $2,500 by driving an additional 5,000 visits per month.” This gives you a concrete,
quantifiable measurement by which you can track your PPC campaigns.
Once you know what you want to spend, and what your goals are, you can begin to look at the different
types of PPC programs that might work for you. Although keywords are the main PPC element
associated with PPC marketing, there are other types of PPC programs to consider as well.
average monthly profit is $5,000. That means that your site receives 10,000 visits per month. Now
you need to decide how much you’d like to increase your profit. For this example, let’s say that you
want to increase it to $7,500. To do that, if each visitor is worth $.50, you would need to increase
the number of visits to your site to 15,000 per month. So, the goal for your PPC program should be
“To increase profit $2,500 by driving an additional 5,000 visits per month.” This gives you a concrete,
quantifiable measurement by which you can track your PPC campaigns.
Once you know what you want to spend, and what your goals are, you can begin to look at the different
types of PPC programs that might work for you. Although keywords are the main PPC element
associated with PPC marketing, there are other types of PPC programs to consider as well.
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