- Product names and brands
- General keywords and phrases
- Long-tail keywords and phrases
The magnificence of the Long Tail of Search is that you don’t know how effective it is until you have
optimized your site and have some content on your site to attract it. Sure, there will be some Long
Tail queries in your logs, but it will be only a fraction of what could be there.
To conquer the Long Tail of Search, you need to create a rich foundation of content. The tricky part
is knowing what content to create. If your focus is on providing value to your customers, it’ll be easier
for you.
To capture the Long Tail, you need to create content that not only is relevant to your product or service,
but is also related to your product or service, even if the relationship is remote. You do this
because you need to target not only people who know about you and your product, or who know
just what they need — that’s pretty simple — but you need to attract people who have the same problems
as your target audience and who are looking for a solution.
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