The most effective methods of internal linking are text links, links within the footers of your pages,
and inline text links. Text links are those with which you can use anchor tags and keywords. These
links most often appear in the text of a page, though they can also appear in other places within your
page, so long as the text links are relevant to the content of the page.
Links within the footers of pages are a common practice now. Figure 13-3 shows how some web
pages use links within the footers of pages.
Finally, inline links are those links most often contained within the body of some element of your
site content, such as articles and blogs. These links can either be proper names or descriptors that
are relevant to the pages being linked to.
Internal linking is a practice that most companies use to help ease the navigational structure of their
sites, and also to create links based on important or keyword text. Plan to use internal linking on your
site, but don’t allow it to have so much power over your SEO strategy that you don’t include other
elements of SEO.
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