Of course, getting those inbound links won’t be nearly as easy as creating links out to other web
sites. Gaining links to your site is a business process. It takes time, and lots of consistent effort on
your part. As mentioned earlier, one strategy for gaining inbound links is to send letters to prospective
sites, requesting a link. But don’t just send out 10,000 letters, generated by some mail-merge
program that doesn’t customize the letters to the particular site that you’re targeting.
Your link request will be most effective if you can give potential linking partners a good reason for
them to support you. Perhaps you can show their customers why they should purchase more of that
site’s products. Whatever the reason, try to give the site you’re requesting a link from some motivation
to take the time to add your site to their linking system.
Also keep in mind that link building is time-consuming. You’re not going to populate the Web with
links to your site in one week or even one month. Once your site is built and ready for customers,
link building will be an ongoing process that you’ll work at for the lifetime of the web sites.
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