It’s easy for you to get pulled into a link farm, thinking it’s a legitimate link to your site. You’ll usually
receive some type of solicitation for you to place a link to one of these sites in return for a link
to your site; it’s even possible that you’ll hear of an SEO firm that uses link farms in an attempt to
artificially produce results that help them to charge you more.
That’s why it’s wise to check closely the places where your links will be placed. If you receive a request
for a reciprocal link, be sure you check to make sure that the page that will be displaying your link
actually is a relevant web page that has some association with the topic of your page. If you check it
out and find that what you’re just being added to a collection of links on a page, many of which are
unrelated, don’t allow your link to be displayed there.
You may not be the person who created the link farm, but your site can be delisted just as fast as the
page for the link farm can if you provide a link back to the link farm. All they care is that someone is
spamming the crawler, trying to make it believe something that’s not true.
Knowing what constitutes a link farm is easy. In addition to the site characteristics that have already
been mentioned, there are some other indicators that a site might not be legitimate. And it’s your
responsibility to ensure that the pages with which your site is linked are real pages, designed for site
visitors, not for crawlers.
- Link farms have no connection at all to your site, either in topic or in actual relation to the
content that’s on your site.
- Link farms have long, complex URLs and links are often stored in deep directories so that
it’s harder for search engine crawlers to find them.
- Link farms will usually accept any link that is sent to them, so it’s not unusual for links to
be unrelated. If someone wants to add your link to a site that isn’t even close to yours,
don’t accept.
- Link farm owners will sometimes send you an e-mail stating they have linked to you and
would like a link to their page in return. Again, be cautious of whom you link to or whom
you allow to link back to you.
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