architectures into consideration. For example, a dangling link could be ignored entirely by a search
engine, or the page to which the link points could score lower on the linking metrics because all the
links are coming into the page, but there are none going out. And that’s what makes linking such a
fine science. You need to know how the links on your site will affect the amount of traffic the site
has. You also need to know how to have links without going overboard, so that the crawler labels
your site as a link farm.
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