It’s the same with your web site. It doesn’t matter how great the information or the products on the
site might be. If people can’t find it, it’s as good as a desert island.
The purpose of links, then, is to first link your web site to others that are relevant to the information
included on your site. In addition, links provide a method by which traffic to your site is increased.
And isn’t that the reason you’re playing the SEO game? Your desire is to increase the traffic to your
site, which in turn increases the number of products that you sell, the number of sales leads you collect,
or the number of appointments that you set with highly qualified clients. In short, links lead to
increased profit and growth. So of course you’d want to use them on your site.
Another reason links are so important is that links into your site from other web sites serve as “votes”
for the value of your site. The more links that lead to your site, the more weight a search engine
crawler will give the site, which in turn equates to a better search engine ranking, especially for
search engines like Google that use a quality ranking factor, like PageRank.
To say that links are an important part of SEO for your web site is probably an understatement. If
you want your site to be found, you must have links in from other sites. Without those links, you
may as well be an island sitting in the middle of an ocean full of other web sites.
If you liked this article don't forget to subscribe and submit your website to our World Web Directory.
| < Prev | Next > |
|---|
