Keyword density is hard to quantify. It’s a measurement of the number of times that your keywords
appear on the page, versus the number of words on a page — a ratio, in other words. So if you have a
single web page that has 1,000 words of text and your keyword appears on that page 10 times (assuming
a single keyword, not a keyword phrase), then your keyword density is 1 percent.
What’s the right keyword density? That’s a question that no one has been able to answer definitively.
Some experts say that your keyword density should be around five to seven percent, and others suggest
that it should be a higher or lower percentage. But no one seems to agree on exactly where it
should be.
Because there’s no hard and fast rule, or even a good rule of thumb, to dictate keyword density, site
owners are flying on their own. What is certain is that using a keyword or set of keywords or phrases
too often begins to look like keyword stuffing to a search engine, and that can negatively impact the
ranking of your site.
See, there you are. Not enough keyword density and your site ranking suffers. Too much keyword
density and your site ranking suffers. But you can at least find out what keyword density your competition
is using by looking at the source code for their pages.
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