Microsoft adCenter used to be known as MSN AdCenter. Microsoft has rebranded the advertising
program to draw it closer to the Microsoft family of products. But it’s essentially the same adCenter
that has always ranked among the top PPC programs available.
PPC ads through Microsoft adCenter are distributed on the MSN web portal and on the Live Search
network. And setting up your Microsoft adCenter account is a little different from setting up a Google
or Yahoo! account. Microsoft requires you to provide your billing information up front, even before
you create your first ad. There is also a one-time setup fee of $5 that is charged to the credit card you
add for payment. This setup fee is charged immediately to your account.
Once you’ve provided billing information, you can begin to set up your first adCenter ad. When
you sign into adCenter, you’re taken to a general page first. On that page are four tabs, which you
can use to manage your adCenter ads. These tabs are Campaign, Accounts & Billing, Research,
and Reports.
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