can use to call you. Google will soon begin offering purchase of TV, newspaper, and embedded video
advertising. Even the radio and phone models of AdWords are charged on a bid-per-keyword basis.
Additionally, AdWords is linked to Google’s AdSense program, which is an advertisement publishing
program in which web-site owners place ads on their web sites; when users click through those ads
and make purchases, the web-site owner gets paid a small amount. Many web-site owners use this
service to help offset the cost of having a site.
AdWords ads are shown when someone searches on Google, AOL Search, Ask.com, and Netscape.
This gives Google AdWords one of the largest markets for keyword advertisements. However, a
larger market doesn’t guarantee a higher quality lead, so when using AdWords, it’s essential that
you pay attention to the details that help your ads place when they’re most effective.
Signing up for Google AdWords is quick and easy. When you begin the registration process, you must
choose between the basic and standard editions of AdWords. The basic edition is great if you’ve never
used a PPC program before. It includes one set of keywords, basic reporting capabilities, and basic
targeting. The standard edition includes multiple sets of keywords and more advanced targeting and
reporting in addition to a few other tools.
If you begin with the starter edition, you can graduate to the standard edition when you’re ready to.
When you do, your starter campaign will be moved to your standard AdWords account, so you
don’t lose any of your existing advertisements. No matter which option you choose, you’ll walk
through the process of setting up your first AdWords PPC ad when you sign up for the account.
Even though you’ve created an account, however, the ad won’t be active until you fund the account.
Funding just means that you provide a credit card number to which Google will charge your monthly
advertising costs. Once you fund the account, your ads will begin showing immediately, based on the
budget that you created when you set up the account.
Google lets you change your budget, or even your ads and keywords, without too much trouble.
When you sign into your AdWords account, you should see four tabs across the top of the page,
These tabs lead to different segments of the AdWords web site that allow
you to manage your ad campaigns and your AdWords account.
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