AKC Breeding AKC Breeding AKC Breeding
AKC Breeding AKC Breeding AKC Breeding
AKC Breeding AKC Breeding AKC Breeding
AKC Breeding AKC Breeding AKC Breeding
Sometimes, this block of text is shown in the same font that other text on the page is shown; however,
it’s not at all unusual for a block of text like this to be colored the same color as the page background
so that it’s invisible to visitors, but perfectly readable by search engine crawlers. When it’s
invisible to visitors, it’s called invisible keyword stuffing.
You also run the risk of accidently falling victim to keyword stuffing on your page. This can happen
when you’re placing too many keywords into tags, text, and other elements of your web page.
As a general rule, you’ll want to keep the occurrence of keywords (called keyword density) at seven
to 10 percent of the words on your web page.
Keep in mind that seven to 10 percent keyword density isn’t a hard and fast rule. It’s more a guideline
that you should try to stay close to. Some search engines will allow a little higher keyword density
before flagging your site as a spam site, whereas others might allow less than 10 percent. It’s a
game that you’ll have to experiment with to learn what works and what doesn’t.
One way to ensure that you’re not overdoing it with your keywords is to use several on each
page that are unique to that page. These keywords should come from the keyword groups that
you learned about back in the beginning of this chapter.
Keywords are still one of the least expensive methods of advertising your web site. However, they’re
not a simple select-and-forget-it solution. You’ll have to put plenty of effort and experimentation
into learning what works and what doesn’t with your PPC ad and keyword placement. Keep the
efforts consistent and regular, though, and you’ll eventually find the right combination that will not
only provide the increased traffic and conversions you’re looking for, but will also do it within the
confines of your budget.
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