Another problem with frames is that search engines often display an internal page on your site in
response to a search query. If this internal page does not contain a link to your home page or some
form of navigation menu, the user is stuck on that page and is unable to navigate through your site.
That means the search crawler is also stuck in that same spot. As a result, the crawler might not index
your site.
The solution is to place a link on the page that leads to your home page. In this link, include the
attribute TARGET = “_top”. This prevents your site from becoming nested within your own
frames, which locks the user on the page they landed on from the search results. It also makes it
possible for crawlers to efficiently crawl your site without getting stuck.
That link back to your home page will probably look something like this:
Return to Home Page
Frames are difficult to get around when you’re putting SEO strategies into place, but doing so is
not entirely impossible. It’s a good idea to avoid frames, but they won’t keep you completely out of
search engine rankings. You just have to use a different approach to reaching the rankings that you
desire.
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