will index only up to 50 characters; others might index as many as 150. However, maintaining
shorter page titles forces you to be precise in the titles that you choose and ensures
that your page title will never be cut off in the search results.
- Don’t repeat keywords in your title tags. Repetition can occasionally come across as spam
when a crawler is examining your site, so avoid repeating keywords in your title if possible,
and never duplicate words just to gain a crawler’s attention. It could well get your site
excluded from search engine listings.
- Consider adding special characters at the beginning and end of your title to improve
noticeability. Parentheses (()), arrows (), asterisks (****), and special symbols like
££££ can help draw a user’s attention to your page title. These special characters and
symbols don’t usually add to or distract from your SEO efforts, but they do serve to call
attention to your site title.
- Include a call to action in your title. There’s an adage that goes something like, “You’ll
never sell a thing if you don’t ask for the sale.” That’s one thing that doesn’t change with
the Web. Even on the Internet, if you want your users to do something you have to ask
them to.
All your page titles should be indicated with the title tag when coding your web site. The title tag
isn’t difficult to use. Here’s an example of such a tag:
A Descriptive Web Site Title
If your page titles aren’t tagged properly, you might as well not be using those titles, so take the
time to ensure that your page titles are short, descriptive, and tagged into your web-site code. By
using title tags, you’re increasing the possibility that your web site will be ranked high within search
engine results.
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