Automation is a concept born of the industrial age. There was a time when people were responsible
for every step in manufacturing a product of any type. Then someone realized that it would be
much faster if you could have a machine do some of the menial, repetitive tasks. And that’s when
automation began.
Since those first glimmers of inspiration, automation has been applied to a lot of different products,
strategies, and processes. Even on the Internet. Nearly as soon as computer and web applications
were developed, someone started trying to automate them.
The problem with automation is that it doesn’t work for everything. Customer service is a good
example. You simply cannot automate customer service entirely. Sure, you can automate some
aspects, but when it gets down to dealing with real people, you have to have real people do the
job. Machines just don’t understand how people operate.
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