The one difference with MSN is that this search engine puts more emphasis on the freshness of content
than other search engines. Specifically, sites that update high-quality, relative content on a regular
basis have a better chance of ranking high with MSN. So if you have not yet implemented a content
strategy, and if you want to rank well with MSN, you should plan and implement that strategy.
MSN, like Google, indexes pages according to a proprietary algorithm. And like Google, MSN
(or more accurately, Microsoft Live) has a set of guidelines that you should follow if you would
like your site to rank well. Those guidelines can be found by going to MSN or Microsoft Live
and using the search string: Site Owner Help. The guidelines that you’re seeking should return
as the top search result.
MSN also looks at your meta description tags, and the title tags on your pages. So pay close attention
to creating the most useful and relevant tags you can. Also include keywords and important
information as near the top of each of your pages as possible.
Over time it’s certain that the MSN brand will be folded into and eventually replaced by Microsoft
Live Search. Branding is likely to be the only thing that changes when this happens. MSN had long
used Microsoft technology (MSN, after all, does stand for Microsoft Network). This means that your
SEO efforts will remain viable even as the MSN/Microsoft Live rebranding takes place.
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