Yet, if you type my name into the Google search engine, my personal web site will be the first result
returned. I’m ranked number one for my name, because (presumably) there is only one of me. If
someone searches for my name, I’m at the top of the list. And that’s good.
But your site is probably going to be much more diverse than mine, so how do you get Google to
take notice? Again, be patient. Google will crawl your site in a short period of time (sometimes it
takes less than a week). And once your site has been crawled, you can begin the slow climb through
the search results.
On my personal site, it took nearly a year to reach the top ranking slot for my site. But I never did
anything to boost that rank. It’s my personal web site, so I don’t put a lot of effort into it. In short,
it is what it is, without any type of SEO strategy at all.
If your site is topically related to other sites, however, you probably won’t be able to throw your
site on the Web and wait for it to be indexed at number one. And although you will be indexed
automatically, you’ll have to compete for top placement.
Google doesn’t sell placement, either. There are ads above and to the right side of the search results,
but ads are the only placement that’s available for purchase. That means that where your site places
is based on your SEO and search marketing efforts.
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