If you don’t address the possibility early, however, you may find yourself stuck with an SEO firm or
professional that’s doing nothing for you except running up a big bill. Do whatever you can to protect
yourself. Know your contact at the SEO firm, and how to reach that contact when you need to
ask questions or find out why something is (or isn’t) happening.
Your relationship with your SEO firm should take the same structure that a relationship with any
other provider takes. Don’t think that, because SEO is different from using a hosted technology or
dealing with a service vendor, it should be governed by less stringent requirements. SEO is a service
for you, and the relationship is like that with any other vendor. Just as much attention should
be given to it.
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