Only a few accreditation programs exist for people who claim to be SEO experts. In most cases what
happens is this: a web-site designer or owner who has had to create a site for SEO decides he or she
can implement SEO for others for a profit. But just because these people have done SEO on their own
sites doesn’t mean they can plan SEO on your site in the most effective manner possible.
Two accreditation programs are offered, by SEMPO (www.sempo.org) and Bruce Clay, Inc
(www.bruceclay.com). So if the individual or firm that you’re looking at to help with your SEO
efforts claims to be an expert, ask if they have been accredited. In most cases, the answer will be
no. You can contact both SEMPO and Bruce Clay and request a reference for an accredited SEO
consultant.
In most cases, it will take a team of people to perform proper SEO techniques for your site. That team
might include someone to submit your site to directories and search engines, someone to create and
submit articles to other sources that will link back to your site, someone to design or supplement
the design of your site to make it attractive to search engines, and someone to manage the whole
SEO program from beginning to end, including reporting to you, the web-site owner.
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