The exception to this is when you’re using paid inclusion as a method of testing the placement of
a web page based on your SEO efforts. For example, if you have a page on your web site for which
you would like to improve the traffic, and you need to do it quickly, you could register for a paidinclusion
service. This would get your site listed very quickly in search results. And you can use
this capability to view the effectiveness of your SEO efforts. Then, if you find that your SEO efforts
aren’t effective, you can tweak the page you’re paying to include until it reaches the level of search
result rankings that you need. Once you’re at that level, you’ll know how to optimize other pages
on your site for the same results.
Paid-inclusion services are generally inexpensive in relative terms. That makes them ideal services
to help you develop a winning SEO strategy through testing. But to use paid inclusion for multiple
pages on your site, you’ll probably have to spend a lot of money that would be better spent on more
effective strategies (such as pay-per-click advertising).
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