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Achieving Organic SEO

Achieving organic SEO can take time, but it also takes targeting the right elements of your web site.
You can spend a lot of time tweaking aspects of your site, only to find that it still ranks below the
third page of search results. If your attention is focused on the right elements, however, you’ll find
that organic SEO can be a fairly effective method of achieving a higher search engine ranking.
Make no mistake, however; organic SEO alone is not as effective as organic SEO combined with some
form of pay-per-click or keyword advertising program. Though organic SEO is good, adding the extra,
more costly programs can be what you need to push your site right to the top of the SERPs.
A good first step in search engine optimization is to ensure that the organic elements of your site
are as optimized as possible. Although these elements are covered in detail in future articles, here
is a look at some of the basics.

Understanding Organic SEO

All this talk about planning for SEO is great, but what about organic SEO. You don’t have to put any
efforts into that, do you?
Don’t go foolin’ yourself. Organic SEO is just as much work as any other type of SEO. It’s just a
little different method of creating a site optimized for search ranking, without having to implement
any new technologies or spend a lot of time submitting your site to different primary and
secondary search engines. And really, the distinction here is a very general one. Only SEO purists
consider “real SEO” as being strictly organic — meaning you use no fee-based services whatever.
Most people are happy with “just plain SEO,” which usually means a combination of organic and
fee-based. It’s best if you just think of SEO as just SEO; then you don’t have to worry about distinctions
that aren’t really important in optimizing your web site.

Creating Your SEO Plan

Once you have a goal or set of goals in mind for your web site, it’s time to create your SEO plan.
The SEO plan is the document that you’ll use to stay on track as you try to implement SEO strategies
on your site.

For many people, the thought of implementing SEO on a web site that includes dozens or even
hundreds of pages is overwhelming. It doesn’t have to be, though.
Prioritizing pages
Look at SEO in small, bite-size pieces. For example, instead of looking at your site as a whole, look
at each page on the site. Prioritize those pages, and then plan your SEO around each page’s priority.
Taking a single page into consideration helps to eliminate the “everything has to happen right now”
issue and makes it possible for you to create an SEO plan that will maximize your web site’s potential
in the minimum amount of time.

Finishing the SEO plan

With the site assessment out of the way, you should have a good idea of what areas need work and
what areas are in good shape. Don’t assume the areas that don’t currently need work will always be
perfect, however. That’s not how it works. At the least, changes to the pages will require changes to
the SEO efforts that you’re putting forth; at most they may require that you begin SEO efforts for
that page all over again.
You can now take the time to put together all of the information that you’ve gathered into a cohesive
picture of the SEO efforts you should be making. Your SEO plan is more than just a picture of
what’s there and what’s not, however. This is the document that you use to tie everything together:
current standing, marketing efforts, capital expenditures, time frames — all of it.

Setting SEO Goals

Okay, so you understand how important it is to put time into SEO. Now, how exactly do you go
about it? One thing you don’t do is begin trying to implement SEO strategies without some sort of
goal for what you want to accomplish.
One of the greatest failings of many SEO plans, like all technology plans, is the lack of a clearly defined
goal. The goal for your SEO plan should be built around your business needs, and it’s not something
every business requires. For example, if you run a simple blog, SEO might be more expense than it’s
worth. But if your plans for that blog are to turn it into a brand, then the simplest of SEO strategies
might be just what you need to build the traffic that begins to establish your brand.

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Achieving Organic SEO

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Finishing the SEO plan

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